Belief Khloé Kardashian to blindside us precisely one month earlier than Christmas along with her first signature perfume launch. The entrepreneur teased the information of her scent, XO Khloé, final week, on Instagram, however the Brits can really feel additional smug as a result of it is coming to us first (at this time), because of an unique partnership with Harrods, earlier than rolling out within the US at Ulta from 1st December and different territories from Spring 2025.
We have been one of many first to get our palms on a pattern and truthfully, it wasn’t what we anticipated. Whereas the timing could also be winter, the scent is pure spring-summer, although it has a chameleon-like versatility to work throughout completely different moods and vibes. It sees a change of tempo. Androgynous sandalwoods and barely-there pores and skin scents have led perfume traits for the previous yr, however XO Khloé is a dedicated, unadulterated detonation of florals.
The complicated factor is, she’s naughty and good. It smells like seduction and flowers, and whereas I instantly categorised it as a horny date evening fragrance, my desk mate disagreed. “This can be a cutesy, daytime spring scent,” she mentioned. “You’d put on it to a healthful picnic.” She might additionally odor a whole lot of fruitiness, the place for me it was all petals.
The scent has a crowd-pleasing familiarity to it – it sits alongside decided florals like Viktor & Rolf’s Flowerbomb (simply with out the spice), but it surely additionally has slightly refined creaminess that takes a second to return via and nods to luxe coquettish scents like Delina by Parfums de Marly.
The precise anatomy of the fragrance consists of crystallised rose petals, a contact of praline, musks and smooth woods, which is the way it manages to really feel candy, attractive, heat and smooth. As for the mix, Khloé tapped up grasp perfumer Alberto Morillas (the nostril liable for Calvin Klein CK One, Le Labo Tubereuse 40 New York, YSL Saharienne and Gucci Bloom, amongst others) and Clement Gavarry at main scent analysis and growth agency, Firmenich.
And in case you are questioning how concerned Khloé was within the course of, her reply is very. “Creating this perfume has been such a particular journey for me,” Khloé wrote within the press launch. “I take a hands-on strategy to any undertaking I’m concerned in, and I needed each element of XO Khloé to really feel intentional and purposeful. From the bottle design to the marketing campaign – I used to be totally built-in into the method from begin to end. I am particularly happy with the scent, it was one thing we spent a whole lot of time on to ensure it was excellent, and I am so pleased with the ultimate product. I can not wait to share it with everybody!”
For extra from GLAMOUR’s Senior Magnificence Editor, Elle Turner, comply with her on Instagram @elleturneruk
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