On this picture illustration, packing containers of the diabetes drug Ozempic relaxation on a pharmacy counter on April 17, 2023, in Los Angeles. Ozempic was initially authorised by the Meals and Drug Administration to deal with folks with Sort 2 diabetes, and it is now additionally utilized by many individuals to drop extra pounds.
Mario Tama/Getty Photos/Getty Photos North America
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Mario Tama/Getty Photos/Getty Photos North America
What in case your total financial system was primarily based on one product? TV commercials joke that America runs on Dunkin’, however for all intents and functions, Denmark fairly actually runs on Ozempic, a diabetes remedy that’s now broadly utilized by customers to drop extra pounds.
Ozempic is proving to be a strong development engine. Its worldwide gross sales have elevated by over 60% up to now 12 months alone. In the US, which is one among its largest markets, prescriptions for Ozempic and comparable medication quadrupled between 2020 and 2022. And even with these blockbuster gross sales, demand is so excessive that there was a persistent scarcity of Ozempic within the U.S. for a big a part of the previous few years.
Ozempic’s producer, the Danish firm Novo Nordisk, is reaping the fruits of the craze. Its web revenue greater than doubled between 2019 and 2023, and its inventory has soared to new heights. On the finish of 2023, Novo grew to become the most important firm in Europe. And its rise has eclipsed the Danish financial system, creating numerous worth on the one hand, however an imbalanced financial system on the opposite.
You might need heard of “petrostates,” international locations the place fossil gas extraction dominates the financial system. By that measure, you may name Denmark a pharmastate, as a result of Novo now dominates the Danish financial system.
Almost 1 out of each 5 Danish jobs created final 12 months was at Novo. And that is simply instantly. Should you additionally embrace the roles that Novo has created not directly — like, for instance, at its suppliers, or from all of the newly rich Novo workers spending their cash at outlets and eating places — almost half of all private-sector nonfarm jobs created in Denmark could be traced again to Novo.
Greater than that, Denmark’s gross home product would have shrunk final 12 months with out the contribution of the pharma sector. In different phrases, the corporate has virtually single-handedly rescued the nation from a recession.
Novo Nordisk’s meteoric trajectory raises a query about financial development that is a lot larger than simply Denmark: Specifically, what are the dangers of getting one big firm driving your total financial system? And crucially, what occurs if that firm’s fortunes take a flip for the more serious?
Danish illness
In economics, an excessive amount of of factor can generally be a foul factor. One such case is a phenomenon known as Dutch illness, named after the expertise of the Netherlands within the Sixties. And a few economists fear that Novo Nordisk’s rise might trigger Denmark to endure from it too (for extra on Dutch illness, hearken to this episode of The Indicator from Planet Cash).
When the Dutch found huge pure fuel deposits in Groningen in 1959, they began extracting and exporting the fuel as quick as attainable. The excessive exports elevated demand for the Dutch foreign money, the guilder, which prompted its worth to skyrocket relative to different currencies. And that in flip made different, non-gas Dutch exports too costly to compete on worldwide markets. This in the end decimated the manufacturing sector and raised unemployment within the nation. Paradoxically, the massive windfall ended up hurting the financial system.
Dutch illness is often related to the invention of pure assets like oil or fuel, however it might occur from any growth that causes a spike in world demand for a foreign money. Similar to: the invention of a miraculous weight reduction drug that everybody on this planet needs to purchase.
Certainly, Novo’s surging drug gross sales have boosted Danish exports and introduced numerous overseas foreign money into Denmark. As an example, the majority of Novo’s gross sales come from North America. Novo then has to change a considerable amount of the overseas foreign money it earned overseas into Danish kroner to pay its workers’ salaries and its taxes in Denmark, develop its factories there and so forth. This places strain on the krone to extend in worth relative to different currencies, just like the greenback.
Nevertheless, the krone is not allowed to extend a lot in worth as a result of Denmark retains its change price fastened to the euro. To offset the strengthening impact on the foreign money, Denmark’s central financial institution has needed to reply by protecting rates of interest low. “It could appear unusual that weight reduction drugs impacts rates of interest in Denmark, however it does,” Jens Nærvig Pedersen, director of overseas change market and charges technique at Danske Financial institution, instructed Bloomberg.
Novo’s actions have had a noticeable impact on the krone, however the central financial institution’s interventions have been ample to maintain its worth secure. Although a set change price cannot all the time prevent from Dutch illness, Denmark has managed to keep away from it thus far, and it continues to export all kinds of products as we speak. And the central financial institution continues to watch Novo’s impact on the foreign money.
The brand new Nokia
The dominance of Novo Nordisk within the Danish financial system has prompted many to warning Denmark towards falling into the identical lure that its Nordic neighbor Finland fell sufferer to years in the past: the Nokia lure.
Again within the early 2000s, Nokia, a telecommunications firm, was the most popular recreation on the town. The attraction of its iconic brick cellphone has lengthy since been forgotten within the shadow of a brand new era of smartphones, however within the early 2000s, Nokia was the world’s largest maker of cell phones. And like Novo Nordisk, it was a enterprise behemoth in its dwelling nation: In its heyday, Nokia was accountable for virtually 1 / 4 of Finnish development and generated over 20% of Finland’s exports.
However then catastrophe struck: Within the mid-to-late 2000s, Nokia began quickly shedding market share to Apple and different smartphone producers. The worldwide monetary disaster hit on the similar time, and Finland’s financial system was despatched right into a tailspin. In contrast with its Nordic neighbors, Finland’s financial decline was steeper, and its post-crisis restoration was a lot slower.
The widespread notion was that Nokia’s downfall took the Finnish financial system down. “Steve Jobs took our jobs,” the then-prime minister mentioned in an interview. The geographic proximity and financial similarity of the state of affairs elevate a query: Is Denmark in peril of falling into the Nokia lure too?
As is usually the case with economics, the actual reply is complicated. To start out, Nokia’s circumstances have been fairly excessive. It could be uncommon to have an organization of Nokia’s dimension in a small open financial system like Finland, however it’s much more uncommon to have an organization go from being the worldwide market chief to slicing tens of hundreds of jobs and getting acquired by one other firm throughout the area of some years.
The truth that the worldwide monetary disaster occurred on the similar time additionally meant that lots of the elements on the root of Finland’s financial troubles have been unrelated to Nokia. The Analysis Institute of the Finnish Financial system estimated that Nokia’s direct contribution accounted for over 30% of the GDP decline and 20% of the employment decline between 2008 and 2014. That’s an astounding quantity for one firm to be accountable for, however it’s nowhere close to the bulk.
Whereas it is unlikely that Novo will endure from a Nokia-style collapse quickly, some obstacles are on the horizon that would hamper its development sooner or later. Nations are already speaking about implementing stricter worth controls on Novo’s medication, and Novo’s patents on Ozempic expire inside a decade, at which level it can in all probability should battle towards a wave of competitors from generic-drug producers. And as we see from the information, if Novo stops rising, Denmark probably stops rising too. That is the Nokia lure for Denmark.
One of the best ways to keep away from this is able to be for different Danish firms to develop sooner and generate extra worth, in order that financial development within the nation turns into pushed by many firms somewhat than one. However that is simpler mentioned than finished, particularly given Europe’s stagnant financial surroundings.
The opposite side of the Nokia lure is that Denmark may grow to be complacent, equating Novo’s success with the success of its financial system as an entire. However partly as a result of they’ve Finland’s expertise to study from, Danish policymakers are fastidiously monitoring the financial system for indicators of underlying weaknesses that may get masked by the “Novo impact.” The nation’s nationwide statistical company not too long ago printed GDP figures with and with out the contribution of the pharmaceutical trade, and the financial ministry referenced the corporate 31 occasions in its current financial report.
If handled fastidiously, Denmark’s drawback generally is a good one to have. Novo Nordisk’s astounding success is nice for the Danish financial system, in fact, however provided that policymakers perceive the dangers that include having an excessive amount of of factor. For now, it looks like they do.
