The State of Aesthetics 2024 Highlights Rising Magnificence Traits

Because the aesthetic trade continues to evolve and alter, understanding client conduct helps us see what the following massive factor in magnificence and cosmetic surgery might be. Our 2024 State of Aesthetics report dives into the newest knowledge, analyzing the influence of GLP-1 drugs on magnificence spending to the rising demand for noninvasive therapies. This report provides actual time insights to assist present which classes are rising and what’s driving client selections on this transitional yr.

The Impression of GLP-1 Medicines

Probably the most important traits in cosmetic surgery in the present day is the rise of GLP-1 drugs like Ozempic and Zepbound. Initially developed for diabetes administration, these medication have turn into fashionable for his or her weight reduction advantages. Nevertheless, in addition they convey distinctive aesthetic challenges, comparable to sagging pores and skin and facial quantity loss—generally known as “Ozempic Face” and “Ozempic Physique.” A big majority of respondents, 49%, said they plan to have an in-office process after reaching their weight reduction objectives.

Our knowledge exhibits that 62.4% of customers who’ve achieved their weight reduction objectives with GLP-1 drugs at the moment are looking for therapies to deal with free or sagging pores and skin. Moreover, 46.6% are interested by enhancing muscle tone and definition, whereas 41.4% are targeted on lowering extra physique fats. This rising demand for pores and skin tightening, muscle firming and physique contouring therapies is obvious in aesthetic practices throughout the nation.

The monetary dedication to GLP-1 drugs can be reshaping client spending habits. In accordance with our survey, 41.2% of respondents have in the reduction of on different bills, comparable to eating out and spa providers, to afford these drugs. Regardless of these sacrifices, the demand for aesthetic therapies stays sturdy. Shoppers are more and more looking for cost-effective options that ship seen outcomes, with minimally invasive procedures like microneedling, laser pores and skin resurfacing and neurotoxins gaining reputation amongst these seeking to keep their look throughout their weight reduction journey.

Evolving Shopper Preferences

As customers’ skin-care priorities evolve, clear substances, cruelty-free merchandise and options for hormonal pores and skin considerations have turn into high issues. The info reveals a rising curiosity in natural and vegan choices, reflecting a broader shift in direction of sustainability and moral magnificence practices. For aesthetic suppliers, this means that customers are more and more receptive to merchandise aligned with these values and are keen to include them into their skin-care routines. Notably, the report exhibits that 40% of customers bought skincare merchandise immediately from their aesthetic supplier prior to now yr, highlighting the significance of providing merchandise that resonate with these evolving preferences.

The Way forward for Aesthetic Remedies

Trying forward, the demand for noninvasive and minimally invasive therapies continues to develop. Our survey reveals that 42.9% of respondents plan to bear neurotoxin therapies, whereas 38.7% are interested by microneedling and enamel whitening. These preferences spotlight the will for therapies that supply important outcomes with minimal downtime—a pattern that’s more likely to dominate the aesthetic trade within the coming years.

The report additionally reveals important hesitations amongst respondents in terms of sure beauty procedures. Topping the listing is the Brazilian Butt Carry, with 69.3% of contributors expressing they might by no means take into account it, signaling a robust aversion to this high-risk process. Breast discount and augmentation additionally confronted notable resistance, with 45.4% and 29.1% of respondents, respectively, steering clear of those surgical procedures. This pattern suggests a rising choice for noninvasive therapies as customers turn into extra cautious concerning the dangers related to surgical enhancements.

Future Spending Forecasts

Respondents additionally indicated that in the event that they wanted to scale back general spending, the highest three areas they have been more than likely to chop again on have been eating (56.1%), nail care (48.3%) and clothes (41.7%). Different areas like spa/therapeutic massage providers (38.8%) and health/fitness center memberships (31.2%) additionally noticed important potential reductions. Curiously, spending on aesthetic therapies or procedures (19.6%) and skincare (5.6%) have been among the many least more likely to be reduce, highlighting the significance positioned on sustaining magnificence routines even throughout occasions of economic constraint. 

Because the trade continues to evolve, staying knowledgeable about these traits helps suppliers not solely meet but in addition exceed shopper expectations, guaranteeing a thriving apply in 2024 and past.

Report Methodology: The 2024 NewBeauty “State of Aesthetics” report is predicated on real-time knowledge gathered from BeautyEngine subscribers. Surveys have been deployed in Spring of 2024, specializing in particular person affected person issues throughout the aesthetic remedy course of and projected spending habits and attitudes within the coming yr. BeautyEngine’s intensive attain faucets right into a neighborhood of magnificence fans with a ardour for aesthetic therapies, guaranteeing that the report’s knowledge precisely represents the preferences and attitudes of knowledgeable and engaged customers. Click on right here for a full model of the report.