From her dermatologist’s prescribed skincare to the shades of lip shade she wore on-camera, we’re just about fanatical for all-things Audrey Hepburn. It goes with out saying that the icon really exhibited magnificence each in and out and now, we’ve some very scientific intel straight from the lab that made hair merchandise particularly for the beloved star.
Initially formulated by trichologist Philip Kinglsey to provide Hepburn her famed film star bounce and shine, the ever-popular Elasticizer Deep-Conditioning Therapy ($52) stays one of many model’s hottest merchandise. Not solely is one Elasticizer bought each 30 seconds—the model inform us that math equated to a mega 1,921,479 models in 2023 to be precise—however it’s additionally turning the large 5-0 this yr.
“Elasticizer isn’t simply any common conditioning hair masks; it’s a pre-shampoo masks,” recollects the model’s president and guide trichologist, Anabel Kingsley. “Audrey Hepburn visited my father, telling him the post-shampoo therapies she had been utilizing have been leaving her hair lank, heavy and lifeless. Her strands wanted each moisture and quantity, however a product that delivered each didn’t exist. Tasked by Audrey, my father went to work in his laboratory and got here up with the world’s first pre-shampoo conditioning remedy: Elasticizer.”
Kinglsey additionally says that the method took some takes to get it “excellent.”
“It actually did take fairly some time to excellent the method. My father formulated round half a dozen completely different variations for Audrey to trial earlier than they received it excellent. He used to combine the components himself within the lab at our clinic and shoppers blended it themselves with water at dwelling and utilized to dry hair. After some time our staff realized it will be more practical to use to damp or moist hair, as this raises the cuticle permitting the product to extra successfully penetrate, which is why now we advise it’s utilized to damp hair.”
By all accounts, Hepburn herself gave the masks an A-plus. The model shares that she was so ecstatic about how effectively the Elasticizer was working along with her hair that she invited Philip to her newest movie premiere in 1976, saying “elasticizer is miraculous.” Hepburn additionally reportedly ordered “pots and pots” to be despatched over to her dwelling in Switzerland. Seeing its success, Kingsley launched it as a part of his haircare vary.
Having clearly stood that check of good-hair time, the Elasticizer boosts elasticity and strengthens brittle hair, combating dryness and dehydration. Like Hepburn, devotees name it a “miracle in a pot.” The method options castor and olive oils and hydrolysed elastin, all of that are absorbed straight into the hair cuticle, making it appropriate for even the best hair textures.
And people ever-important medical research have proven that Elasticizer can cut back breakage by 46 % after only one use.
Fashionable-day celeb additionally hail the Hepburn-approved product. Cate Blanchett, Kate Winslet, Georgia Might Jagger and Rochelle Humes are all mentioned to be “agency favorites” of the Elasticizer.
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