Stronger Collectively: Cisco and Splunk’s strategic push for digital resilience

Each group, irrespective of its measurement or sector, calls for digital resilience to stop, detect, and reply to occasions that would disrupt the supply of digital experiences and materially hurt enterprise outcomes. It’s not sufficient to be digitally succesful; resilience is about being able to adapt, recuperate, and thrive. That is the place Cisco and Splunk coming collectively shines. Knowledge powers digital resilience, and with Splunk’s information platform integrating into Cisco’s portfolio, this alliance will drive highly effective options for organizations worldwide.

The numbers inform the story: the chance is valued at practically $100 billion, with a projected compound annual development price (CAGR) of 8-9%. Cisco, Splunk and our companion ecosystem will lead the digital resilience revolution.

On the coronary heart of digital resilience lie three core capabilities:

1. Safety: Fashionable Safety Operations Facilities (SOCs) must evolve. With the mixed capabilities of Cisco and Splunk, SOCs can entry huge quantities of knowledge to proactively detect threats, examine points and reply shortly. This data-centric method empowers the SOC of the longer term.
2. Assurance: Making certain that digital operations carry out optimally and as anticipated is crucial. By leveraging ThousandEyes know-how, Cisco permits seamless end-to-end connectivity throughout cloud, web and enterprise networks to guarantee the supply of purposes and providers.
3. Observability: Observability is extra than simply monitoring; it’s about understanding the whole state of a system. By harnessing Splunk’s superior information analytics, Cisco and Splunk will allow groups to diagnose points shortly, detect patterns and reply in real-time.

Accomplice Summit 2024 Bulletins

Final week, at Accomplice Summit 2024, we unveiled the brand new Cisco 360 Accomplice Program—one ecosystem, shared success. The brand new program, launching February 1, 2026, was constructed with enter from companions, prospects and business analysts. The Cisco 360 Accomplice Program displays international impression, agility, and ease—and it represents our dedication to delivering worth throughout the client lifecycle and profitable as one ecosystem. As we work towards the launch, we plan to combine Splunk Partnerverse, supplying you with loads of time to organize for the transition. We’re not going to hurry this journey, however we’re certainly not standing nonetheless.

You’ve a singular probability to capitalize on the Cisco and Splunk portfolios to create differentiated options and develop your observe. With the brand new cross-program specializations, additionally introduced at Accomplice Summit, choose badges earned by means of the Splunk Partnerverse Program might be acknowledged inside the Cisco Accomplice Program as resolution specializations. This protects your investments, strengthens your differentiation, and showcases the worth of Cisco and Splunk’s mixed options. These might be accessible beginning November 20, 2024.

Enablement and acceleration

To help companion success, Cisco is increasing enablement initiatives throughout its options and Splunk’s. These efforts embrace:

• Coaching and certifications: Cisco and Splunk have developed bootcamps, trainings, certifications and enablement content material to equip companions with the data and abilities they want throughout the portfolio. By enhancing these pathways, companions acquire a aggressive edge in safety and observability.
• Gross sales Acceleration Workplace: The Gross sales Acceleration Workplace affords companions help for joint buyer engagements, fostering collaboration between Cisco, Splunk and companion gross sales groups. This alignment ensures companions are well-positioned to showcase their worth and ship seamless experiences to their prospects.

Increasing market attain with the cross-sell marketing campaign

Cisco and Splunk’s cross-sell marketing campaign is one other key side of our partnership technique. This marketing campaign entails a listing of authorised accounts eligible for transactions by means of Cisco’s International Worth Listing (GPL) within the first half of Cisco’s FY25. Companions who meet particular joint necessities can take part on this initiative, accessing a brand new rebate on cross-sell alternatives.

Companions within the cross-sell marketing campaign are inspired to attach with their Cisco or Splunk account managers for help. By collaborating intently with these groups, companions can construct a tailor-made method to buyer engagement, optimizing their methods to align with cross-sell objectives.

Moreover, Cisco’s GPL transactions with channel companions will quickly be accessible by means of the AWS Market. This inclusion affords companions one other avenue to drive cross-sell alternatives, increasing attain and tapping into Cisco’s established buyer base.

Steps to success for companions

Companions can begin delivering holistic digital resilience outcomes to prospects immediately.

1. Construct a observe technique: Companions ought to establish goal prospects and segments for observability and safety use instances. By homing in on particular consumer wants, companions can develop options that leverage Cisco and Splunk’s joint capabilities.
2. Get specialised: Incomes Splunk badges to realize cross-program specialization and attending the Cisco 101 and can guarantee companions are ready for the Cisco 360 Accomplice Program launch.
3. Be part of each packages: Companions ought to signal as much as each the Cisco 360 Accomplice Program and the Splunk Partnerverse Program, the place loads of assets can be found to begin increasing their capabilities.

A resilient future with Cisco and Splunk

Cisco and Splunk coming collectively isn’t nearly know-how; it’s about empowering organizations to be resilient, adaptable and prepared for regardless of the future holds. For companions, this can be a defining second to redefine choices and differentiate themselves within the market. The potential for development, innovation and resilience is boundless.

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