Smashbox Enters the Vogue World With New Collaboration

For so long as trend and wonder have been alive and properly in fashionable tradition, the overlap between the 2 has been inextricable, however the connection is arguably clearer in the present day than ever. From the industry-breaking Rhode telephone case to the best-selling Stanley Cup x e.l.f. minis, magnificence manufacturers in every single place are proudly making their foray into the style world—and Smashbox Cosmetics is formally getting in on the enjoyable.

Recognized for its high-performance, daring make-up merchandise and celeb followers and ambassadors like the long-lasting Pamela Anderson, the legendary model has owned the wonder house for years and its latest collaboration with Mexican-based trend model Ilka solely expands the model’s {industry} impression and emphasizes its mission. We’re diving deeper forward.

Smashbox x Ilka: An Sudden But Becoming Collaboration

This week, Smashbox introduced its newest collaboration with Mexican-based trend model Ilka, marking its official entrance into the wonder merchandise house. The gathering options 4 limited-edition purses that merge the model identities of Smashbox and Ilka, that includes “Smashbox’s signature branding and Ilka’s iconic fringe detailing,” a joint assertion from the model explains.

The collaboration emphasizes Smashbox’s model mission to spotlight and empower rising artists. “Smashbox has all the time used its platform to highlight rising expertise throughout trend, artwork and music,” Smashbox’s World Professional Lead Artist, Lori Taylor Davis, explains. “We’re all the time on the lookout for alternatives to spotlight native expertise within the areas the place Smashbox is current.”

The collaboration was born after Smashbox model leaders Felix Backhaus and Lauren Aja visited Mexico Metropolis and “have been impressed by the creativity we encountered… and noticed a possibility to collaborate with native expertise,” stated Aja. “This collaboration is about extra than simply purses—at Smashbox, we have a good time magnificence and innovation in all varieties.”