If you happen to’ve been clinging to your City Decay Authentic Bare Eyeshadow Palette for the reason that mid-2010s (we get it), you’re in for a deal with. This cult-favorite eyeshadow assortment is making a triumphant return on August 4, out there solely at Ulta and ulta.com. However undoubtedly don’t dawdle if you need it—the palette’s revival is for a restricted time solely.
City Decay’s Bare eyeshadow palettes have achieved cult standing over time, standing shoulder to shoulder with magnificence legends just like the NARS Orgasm Assortment, Maybelline Nice Lash Mascara, and MAC Ruby Woo Lipstick. The Bare Palette, simply acknowledged for its modern, rectangular form, 12-pan choice, dual-ended brush, and generously sized mirror, has been a must have since its debut in 2010 with the City Decay Bare Authentic Palette.
Regardless of its reputation, the model gave it a ceremonial farewell in 2018 full with a funeral and a media assertion. “Saying goodbye to Bare is extraordinarily bittersweet,” Wende Zomnir, founding associate of City Decay, mentioned on the time. “It was an enormous second in our historical past. It’s just a little painful to go away your previous behind, however it’s additionally important to at all times evolve. I’ll endlessly miss Bare, however we plan to show the grief into much more greatness. City Decay will proceed to thrive in Bare’s reminiscence and honor—simply wait and see.”
Now that it’s (practically) again, the sweetness world (together with the NewBeauty group, clearly) couldn’t be extra thrilled. Right here’s what it is advisable to know in regards to the iconic palette’s return and what to anticipate from the new-and-improved model. We’ve additionally included a number of the hottest Bare palettes which have launched over time, good to tide you over till the Authentic’s re-release.
Why We Cherished the Authentic
What made the Bare Palette a staple in so many make-up baggage? Its good combine of sunshine and darkish neutrals, that includes matte, shimmer, and satin finishes, was a game-changer. City Decay’s product improvement group nailed it after they requested themselves, “What 4 eyeshadows would you convey to a abandoned island?” The unanimous alternative for a flexible 12-pan palette turned out to be a success, promoting over 30 million palettes and producing greater than a billion (!) {dollars} in gross sales.
What’s New and Improved?
The fashionable model of the Bare Palette stays true to its roots however with just a few noteworthy upgrades. Anticipate a barely longer mirror and a brand new cruelty-free brush. The shadows have an up to date, vegan components, providing a creamier texture that’s simpler to mix and boasts longer put on with much less creasing or fading. And sure, the long-lasting brown velvet packaging is right here to remain.
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