PSA: H&M faucets Glenn Martens for its subsequent designer collab in autumn 2025

H&M’s designer collabs are a number of the most coveted drops of the yr, and for good cause. Beginning with Karl Lagerfeld in 2004, the excessive avenue monolith has partnered with some main designers during the last 20 years, from Stella McCartney (2005) to Giambattista Valli (2019) to most just lately, Rabanne in 2023.

Now, former Y/Undertaking and Diesel artistic director Glenn Martens has been introduced as the following designer to convey his distinctive artistic imaginative and prescient to H&M’s audiences.

Whereas no photos have been launched (we tried our greatest to pry, we promise) we’re already tremendous excited for what the Belgian designer may cook dinner up.

In spite of everything, a number of the most extremely anticipated exhibits of the previous few years have been Glenn Marten’s Diesel catwalks. Glenn is broadly credited for reinjecting a way of relevance and funky to the long-lasting denim model, giving it a high-fashion makeover that allowed it to sit down comfortably alongside high-brow style manufacturers.

Glenn’s function in style quickly after graduating from the distinguished Royal Academy of Tremendous Arts in Antwerp (the place former Balenciaga artistic director Demna Gvasalia was additionally a pupil) was below the legendary Jean Paul Gaultier. He was quickly recruited by Y/Undertaking artistic director and founder Yohan Serfaty and took over the model after Serfaty’s passing, turning it right into a cult streetwear label coveted by the likes of Rihanna and Charli XCX.

Launchmetrics.com/highlight

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His appointment to the helm of Diesel in 2020 propelled him to the massive leagues, and earned him a legion of loyal followers who fell in love together with his signature deconstructed tailoring and eager eye for artistic sudden denim. Glenn took his final bow as he introduced the present this previous September can be his final for Diesel, however we’re glad to be seeing extra of his designs subsequent yr.

If his profession up up to now is something to go by, Glenn’s assortment for H&M will little doubt characteristic loads of spliced-and-diced denim, distressed materials, and strategic cutouts.

For now, we’ll simply have to sit down tight till the gathering drops subsequent autumn!