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E.l.f. Cosmetics has had its hand within the sport for what appears like eons now—the inexpensive magnificence model carved out a everlasting spot within the drugstore market fairly a while in the past, and reveals no indicators of shedding recognition. I’ll all the time fondly keep in mind the times its merchandise retailed for a greenback and gave make-up newbies like myself the power to discover and experiment with out breaking the financial institution.
Our Favourite e.l.f. Cosmetics Merchandise at a Look
E.l.f. is simply as broadly used right this moment, if no more so. Whereas the model’s costs might have risen through the years, its merchandise are nonetheless a low-cost strategy to construct out a complete make-up routine. As an illustration, its cult-favorite Halo Glow Filter (and my go-to choose from the model) retails for simply $14, whereas the much more Web-viral Energy Grip Primer will solely set you again $10.
Commentary on the model is nothing new, particularly within the heydays of TikTok, however our editors can be remiss to not share our treasured picks from e.l.f. and why we love them. Maintain scrolling to search out out what staples we regularly preserve round.
e.l.f. Halo Glow Liquid Filter
“I assumed this glowy product was pure magic from the primary time I used it. It’s since been my go-to throughout the summer time months after I need my pores and skin evened out however don’t desire a heavy make-up really feel. It subdues any redness and barely masks breakouts, however nonetheless lets my pure pores and skin shine by means of. I desire to use it throughout my face and comply with up with concealer for just a little further protection. Additionally, regardless of utilizing it so incessantly, one bottle will final me ages.”
— Maya Gandara, Purchasing Editor
e.l.f. Halo Glow Liquid Filter
e.l.f. Halo Glow Setting Powder
“To comply with up the Halo Glow Liquid Filter, I like to use the matching Halo Glow Setting Powder. Its infused with lab-created sapphire particles that blur imperfections and make your complexion look extremely flawless—such as you’re sporting an Instagram filter. All it takes is just a little bit to effortlessly cowl your complete face (or t-zone) and it retains your make-up in test all day lengthy, together with throughout insufferable humidity. Take it from me, as somebody residing in New York Metropolis.”
— Maya Gandara, Purchasing Editor
e.l.f. Halo Glow Unfastened Setting Powder
e.l.f. Suntouchable Whoa Glow SPF 30
“I ended sporting basis after attempting e.l.f.’s Suntouchable Whoa Glow SPF 30 within the shade Sunbeam. Along with offering safety, this primer offers my pores and skin an excellent glow with a shiny end, so I don’t want the rest. I add some blush and mascara, and I’m out the door. It’s immediately hydrating (particularly throughout the winter) and lasts all day. Once I do put on it beneath concealer or basis, I discover that this SPF helps preserve product in place with out creating creases. That is one product I’ll purchase many times and can use till the final drop.”
— Robyn Merrett, Fashion & Magnificence Editor
e.l.f. Suntouchable Whoa Glow SPF 30
e.l.f. Wow Forehead Gel
“Throughout my hunt for a brand new forehead gel 2 years in the past, my greatest buddy beneficial Elf’s Wow Forehead Gel as a result of she stated it really retains the hairs trying like precise hairs. Since then, I’ve been utilizing it religiously in my on a regular basis make-up routine. Quite than urgent the forehead hairs down or making the brows look chalked over, Elf’s forehead gel makes use of a spoolie to separate and spotlight every forehead hair. It’s nice should you like fluffy, natural-looking brows, and it lasts for a great couple of months. For simply $5, it’s completely value it.”
— Kaili JiMei, Social Media Supervisor
