Meet Celeb-Beloved Reasonably priced Purse Model Freja NYC

There’s arguably by no means been a greater time to be on the hunt for a brand new assertion bag: Buzzy new reasonably priced purse manufacturers have been cropping up left and proper, with a slew of well-known followers and on-trend but versatile kinds in tow. And in the event you’ve been questioning which label is about to be the following Aupen or Telfar, it seems like we might have our reply in Freja. A rising variety of celebs (like Hailey Bieber, Katie Holmes, and Alix Earle) have lately toted across the model’s nostalgic but fashionable designs, all of that are underneath $550—and the preferred kinds are available in at lower than $300. Learn on to be taught all about Freja New York, from the model philosophy to standout celeb sightings to our favourite merchandise to buy.

Concerning the Model

Jenny Lei received the thought for Freja New York one evening in 2019 whereas getting ready for a busy day of interviews and occasions. Having hassle discovering a tote that match her wants whereas feeling fashionable and intentional, she determined to create her personal and set off on a virtually year-long journey to good the design and manufacturing course of. Freja formally launched in February 2020 with a small batch of 300 luggage in impartial, coffee-inspired hues, and the model has steadily expanded its vary and following over the past 4 years whereas sustaining a sustainable, community-oriented really feel.

Right now, Freja has a flexible but curated vary of baggage and equipment, from the inaugural Linnea tote to well-liked smaller kinds just like the Caroline and Chrystie and a variety of journey circumstances. Lots of the most buzz-worthy luggage have an elongated, ’90s-inspired silhouette, whereas the totes have a structured but slouchy really feel—and each product is rigorously designed to carry all of your necessities with out sacrificing aesthetic worth. As for colours, Lei has caught largely to timeless neutrals, however Freja is launching a brand new pistachio shade that performs into present tendencies whereas remaining muted sufficient to have endurance.

The Pattern

Whereas Freja total has achieved a rising fame because the up-and-coming purse model to know, its ’90s-inspired shoulder luggage specifically have achieved avenue type star standing. Again in April, Hailey Bieber carried the model’s Caroline Bag in traditional black whereas out and about, rapidly sparking a brand new wave of buzz. Alix Earle confirmed off an identical type weeks later in an OOTD video, whereas Katie Holmes wore the Caroline within the shade Oat whereas out to dinner with daughter Suri Cruise in New York.

The baggage’ minimalist but intentional really feel gives a number of versatility in terms of styling: Bieber and Holmes each went quiet luxury-adjacent in relaxed but tailor-made ensembles that coordinated with the colours of their luggage, whereas Earle’s pairings of selection—a form-fitting inexperienced turtleneck and black cargo pants—felt decidedly Y2K for youthful, trend-obsessed crowds. On a extra chaotic be aware, Anna Delvey lately arrived at court docket in a Freja bag paired with a skirt swimsuit that includes a scarlet letter “A,” and style Twitter instantly took discover of the conversation-starting assertion.

We’re nonetheless early in Freja’s rise to the forefront of the reasonably priced purse scene, and we are able to think about we’ll see loads of different celebs and influencers carrying its kinds within the coming months. The designs really feel contemporary and of-the-moment but not so stylish as to fall out of style as rapidly as they arrived, so it is going to be thrilling to see how the model continues to develop with its rigorously curated technique. Possibly in just a few years, Freja will probably be a family title, with nearly everybody who loves bag holding a method of their closets.

The Greatest Freja Purses to Store

Caroline Bag

Beloved by Bieber, Holmes, and extra, the Caroline bag is a collaboration with stylist and content material creator Caroline Lin. Its ’90s-inspired silhouette options skinny, rolled straps and a topstitch element, and it is out there in 4 timeless impartial shades. Oat, pictured above, would pair fantastically with butter yellow ensembles, milkmaid sundresses, and extra—all whereas heading to select up a situationally applicable oat milk latte, in fact.

Linnea Tote

The tote that began all of it, the Linnea is designed to suit a 13-14″ laptop computer plus the rest you may want all through busy workdays or weekends. It has two fundamental compartments plus a number of smaller pockets and card slots, comfy straps, and a key leash. The slouchy but structured silhouette is able to stand the check of time, as is the vary of six coffee-inspired shades—all of which characteristic merlot lining and champagne gold {hardware}.

Chrystie Bag

If we needed to place bets on which Freja bag will take off subsequent after the Caroline’s avenue type success, we would go along with the Chrystie. This shoulder bag’s design is comparable but completely different—it additionally options an elongated silhouette, however maybe essentially the most thrilling element is the magnetic, double-folding high closure. You possibly can completely lean into your inside Mary Poppins with its roomy design, that includes 4 giant inside pockets and loads of house for carrying numerous lip merchandise and pairs of sun shades (as I do all too ceaselessly).

Mini Chrystie Bag

As you’d count on, that is the little sister to the Chrystie, with a barely smaller silhouette for days while you need simply the necessities. That being stated, do not let its tiny look idiot you: I have been testing the Mini Chrystie out and discover that it simply suits something I would usually put in a small to medium purse with room to spare. It is certainly one of two kinds out there within the new pistachio shade, so this selection is right in the event you’re on the lookout for a real “it-bag” second in a trending silhouette and shade.

Paloma Tote

The bestselling Paloma is certainly one of Freja’s roomier kinds, with house for a 16″ laptop computer within the center compartment plus two facet compartments that match as much as a 13″ laptop—so you have got choices on the best way to pack it, even on the busiest of days. It additionally has loads of pockets to maintain the whole lot organized, comfy extensive straps, and simple water bottle entry, leading to a bag that definitively makes day by day life simpler.

Bucket Bag

Cannot get sufficient of bucket luggage for warm-weather outings and carefree days on the go? Freja’s iteration options two pockets, a magnetic tab closure, and loads of room to your summer season necessities.

Toiletry Case

In case you’re out there for a classy option to maintain your cosmetics and requirements organized when touring (or inside a bigger tote), this might be your reply. The sturdy, structured design has a considerable really feel and simply shops your make-up, skincare, and extra in a single place.