Maluma on the Seashore — Interview

Maluma, now 30, has been advertising himself as a intercourse image since he launched his first single “Farandulera” and performed it for shrieking teenage ladies at each highschool in his hometown, the second-largest metropolis in Colombia. Regardless of being thought of a reggaeton artist, nearly all of his music is distinctly romantic, pairing emotional storytelling with a pulsating bassline. For instance, in “Felices los 4” from his third studio album, F.A.M.E. (2018), he explores the complexities of a forbidden affair. In “Hawái” from the album Papi Juancho (2020), he displays on heartbreak and transferring on. Then there are the straight-up emotional ballads like “ADMV” (Amor De Mi Vida), the place he goals about having a household and rising previous with the love of his life.

Gucci sun shades. Veneda Carter necklace.

Should you’re not swooning but, take a scroll by means of his Instagram. Posts characteristic common glimpses of his physique, typically shirtless or sweating by means of an intense exercise session.

I texted my good friend Caroline who does influencer advertising and requested her to run Maluma’s analytics for me. Seems that of Maluma’s 64 million Instagram followers, 66% are females, most between the ages of 18 and 44; his TikTok is 74% feminine.

Once I popped into the salon for a fast root touch-up earlier than this interview, I requested my colorist, additionally Colombian, if she knew his music. She paused, brush in hand, and gave a figuring out smile. “Maluma, child,” she stated with a wink, invoking his well-known tagline. Then added in Spanish, “Si no estuviera casada lo parto de dos.” (Translation: She want to have vigorous intercourse with him—if solely she weren’t married.) Not the response I used to be anticipating from a 50-something mom of three.