LYS Magnificence made a splashy debut in 2021, changing into the primary Black-owned Sephora Clear make-up model. Since then, the cosmetics firm has continued to make main waves within the trade, particularly with its viral stick launches. In 2022, LYS Magnificence debuted its TikTok-favorite No Limits Cream Bronzer Stick and adopted up with the equally buzzy Larger Requirements Glow Blush Stick earlier this 12 months. Now, the model is able to deepen its footprint within the stick class as soon as extra with the launch of the Goal Excessive Highlighter Stick. Forward, all the pieces you want to know in regards to the skin-enhancing cream highlighter.
The Inspiration
Founder Tisha Thompson says this launch has been within the making for fairly some time, noting that the success of the bronzer and blush paved the best way for the highlighter. “Because the launch, we have discovered a candy spot with our stick formulation with the launch of the No Limits Cream Bronzer Sticks and Larger Customary Cream Glow Blush Sticks—each of which have gone viral on TikTok with near-immediate product adoption from our clients,” she says. “The suggestions is unbelievable as a result of these formulation have the pigment, creaminess, and consistency wanted for these merchandise to carry out.”
In current months, the variety of stick cosmetics hitting the market has seen a noticeable improve. Thompson believes this is because of magnificence customers’ continued demand for simplicity. “I am discovering that our clients prioritize ease, multipurpose advantages, ‘clear’ substances, and efficiency,” she shares. “Beforehand, there’s been a false impression that stick formulation aren’t as efficacious, however [our products] put an finish to that disbelief. They’re nice for journey, intuitive, and have LYS Magnificence’s signature triangle tip to simply maneuver across the face.”
The Method
The highlighter is out there in three shades—Courageous (champagne), Real (rose gold), and Fearless (heat bronze). Thompson describes the system as “equal elements highlighter and complexion enhancer.” It is formulated with soothing inexperienced tea extract, moisturizing watermelon seed extract, and dark-spot-reducing rosehip oil. “We took our time concocting the right mix of delicate shimmer and dewiness that enhances any pores and skin sort, however particularly regular to dry pores and skin sorts,” she notes.
The right way to Use It
Thompson factors out that the versatile highlighter can be utilized alone, beneath your make-up, or on prime of your make-up. “With a creamy, easy-to-blend system, our sticks might be utilized on to the face or utilizing a brush for lighter coloration payoff,” she explains. “If you wish to create that all-over glow, apply the stick on to the excessive factors of the face, together with the cheekbones, middle of the nostril, and Cupid’s bow. For a pure end, gently faucet along with your fingertips or a magnificence sponge to diffuse the system.”
In fact, the highlighter additionally pairs nicely with different LYS Magnificence merchandise. “To attain the sundown blush look that is presently trending, place the highlighter on the excessive level of your cheek, then apply the blush stick instantly beneath it earlier than tapping to mix with a magnificence sponge. The result’s this beautiful cascade of sunset-inspired colours.”
My Evaluate
I like my pores and skin to have a dewy, lit-from-within glow, so I favor cream formulation. That is why I used to be desirous to attempt LYS Magnificence’s creamy highlighter stick, which guarantees a luminous, pure end. I utilized the shade Fearless underneath my make-up and on prime (my cheekbones and nostril) to look at the product at most affect. Whereas the bronzy shade is richly pigmented, the shimmer is not overwhelming and simply sheers out in your pores and skin. I like how the product immediately gave me a heat, sun-kissed look, enhancing my make-up total. Within the gentle, you actually discover how beautiful the shade and sheen are. This product is correct on time for summer season, however I positively see myself utilizing this year-round to realize a glowy, glazed look.