H&M AW24 Assortment Is Coming Quickly & Options Shock Superstar Appearances

When you’re solely going to concentrate to 1 style launch this season, make it the H&M AW24 assortment. It is set to be one of many largest and most iconic drops we have ever seen from the model – yep, even greater than H&M x Anamika Khanna – and in the event you’ve acquired your finger on the heartbeat you may have already noticed some construct up round it.

I am unable to be the one one to have seen how H&M’s Instagram web page has all of a sudden been wiped of content material, and that they’ve modified their title to H&M&…

So, what can all of us count on? At a primary look of the lookbook and marketing campaign imagery, it is filled with on-trend wealthy tones (assume burgundy and chocolate brown), seasonal particulars (like sequins and elaborations), and design-focused silhouettes. Plus, is that Charli XCX and Lila Moss I see? Might they’ve one thing to do with the cryptic clues on social media?

SKIP TO: Our picks of the H&M AW24 assortment to bookmark.

“This assortment is filled with many distinctive inspirations and nice high quality supplies. The leather-based, the knitwear, the sparkly separates – collectively the items showcase the power of H&M’s style skill. It is all about actually nice garments: actual wardrobe icons,” says the model’s Womenswear Design Lead Eliana Masgalos.

Although modernity is at all times on the forefront of the model’s thoughts, a mid-century temper is fairly evident all through this assortment too. You will discover every part from boxy ’60s jackets and matching micro skirts to tailor-made blazers and swimsuit trousers, all balanced round flashes of enjoyable and opulent designs; vintage-inspired fake fur coats, metallic shift attire and extra.

Ann-Sofie Johansson, Inventive Advisor at H&M, says it “comprises every part you need to have for autumn and past. It is about wants and wishes – about the way to construct one of the best wardrobe attainable for at the moment. To me, it’s style at its finest.”

Launching simply earlier than London Style Week on the twelfth September 2024 (one other breadcrumb you may spot on Instagram), H&M AW24 marks a real refresh of the excessive avenue retailer’s style sensibility, and we’re right here for it. Every part will likely be accessible in chosen shops worldwide and on-line at hm.com – so mark your calendars.

Get a primary take a look at our favorite items from the H&M AW24 assortment under to bookmark forward of the launch.

For extra from GLAMOUR UK’s Senior Commerce Author Georgia Trodd, observe her on Instagram @georgiatrodd. Save whenever you store the H&M AW24 assortment with these H&M low cost codes at checkout, and see extra curated new in/new arrivals from H&M right here.