DIBS Magnificence Makes Its Retail Debut at Ulta Magnificence

DIBS Magnificence, the breakthrough cosmetics line and NewBeauty NB100 recipient, simply made its debut into brick-and-mortar retail via an unique partnership with Ulta Magnificence. The rollout formally started on August 26, and choose DIBS Magnificence merchandise at the moment are gracing the cabinets of over 590 Ulta Magnificence shops throughout the USA. They’re additionally accessible on ulta.com, launching via Ulta Magnificence’s rising model platform, Sparked.

Based with the mission to simplify magnificence routines for busy shoppers, DIBS Magnificence provides easy-to-use, must-have make-up designed to ship extra. The model’s viral hero merchandise, together with the Desert Island Duos, promise fast and impactful make-up with minimal effort.

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DIBS Magnificence’s dedication to scrub magnificence aligns completely with Ulta Magnificence’s Aware Magnificence initiative. The model’s merchandise are licensed vegan, cruelty-free, gluten-free and talc-free. They’re additionally secure for delicate pores and skin and have undergone each allergy and dermatologist testing.

For cofounder and sweetness influencer Courtney Shields, this launch represents a full-circle second. “I’ve been procuring at Ulta Magnificence since I used to be a teen and it’s a full-circle dream to have the ability to carry each my mother and daughter into shops to expertise our model on their cabinets,” Shields stated in a press launch. “We knew from our first assembly that Ulta Magnificence was the fitting residence for our model.”

Jeff Lee, cofounder and CEO of DIBS Magnificence, sees this partnership as a big step in the direction of the model’s purpose of changing into a “50-state model.” With this launch, DIBS Magnificence can have a presence in 46 states. “We had been extraordinarily considerate about discovering the fitting associate that amplifies our dedication to welcoming folks into the DIBS expertise with brilliant and open areas. Ulta Magnificence is the dream associate for us in our shared mission to ‘mix the foundations’ for at present’s shoppers.”

Maria Salcedo, senior vp of merchandising at Ulta Magnificence, can also be enthusiastic concerning the partnership: “Giving magnificence lovers extra of what they love, we’re excited to solely welcome rising shade cosmetics model, DIBS Magnificence, to our assortment as they make their retail debut. For the primary time, our friends can discover, experiment, and play with DIBS’ completely paired blush, contour, and glow-giving bronzer sticks in shops, making it simpler than ever to search out their perfect shades for an unmatched, on a regular basis look.”