Companions who use Cisco Advertising Velocity can generate 5.2x extra pipeline

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For over a decade, companions have been utilizing Advertising Velocity to speed up their time-to-market and extra lately have adopted Cisco Advertising Velocity Central (MVC) as their full-scale advertising and marketing engine. MVC is a digital, co-marketing expertise providing companions always-on studying, content material, and free providers designed to create built-in advertising and marketing campaigns and generate demand to assist develop your corporation.

Cisco Advertising Velocity (MV) offers an end-to-end centralized place for companions to handle all their advertising and marketing wants when co-marketing with Cisco resulting in:

Aligned Cisco-Accomplice GTM messaging
Model compliance
Promote Cisco’s campaign-led mannequin
Accelerated advertising and marketing outcomes with much less resourcing

By the years, 1000’s of companions have utilized MVC to handle all their co-marketing wants with Cisco as a result of as you realize, after we market collectively, we win collectively.

One factor positively stands out – companions who use Cisco Advertising Velocity Central can generate 5.2 occasions extra pipeline.* Not solely that, however we see that quantity rising yr over yr (elevated from 4x in FY2023 to five.2x in FY2024). We attribute this progress to making sure our companions have what they should develop their enterprise.

Good factor our customers are usually not shy! They’ve enthusiastically offered Cisco with suggestions which we use to repeatedly enhance. This previous yr the suggestions included issues like discoverability, content material combine, design and consumer expertise. We used this beneficial suggestions to unveil our most up-to-date replace.

What’s New with Cisco Advertising Velocity Central (MVC)?

Final week we unveiled a completely new expertise for Cisco Advertising Velocity Central (MVC). We took all of the suggestions from companions to re-design a brand new, less complicated expertise that can be aligned to Cisco.com and centered on accelerating joint Cisco and companion outcomes.

To start, we created an intuitive, fashionable platform basis that has decreased the complexity and lets you discover what you want by a simplified search operate. This contains:

New, streamlined, constant design with navigation aligned to companions’ prime duties tailor-made particularly to your profile
Enhanced filtering and search expertise that makes it simpler for companions to search out extra related marketing campaign content material: Understanding search, filters, and extra
New featured answer overviews to focus on probably the most salient alternatives
Simplified reporting and analytics dashboard to facilitate marketing campaign evaluation to measure RESULTS

This replace facilitates simpler utilization of MV advertising and marketing automation options which embrace the power to customise Cisco-made or generic automated e mail workflows, internet plugins (microsites, showcases, and banners) and social media.

Early consumer expertise signifies an pleasure in regards to the new options and for those who missed the Unveiling broadcast final week, click on to view the MV recorded overview and demo.

Extra precedence campaigns

As we started doing this yr, we are going to proceed to assist companions navigate and prioritize answer campaigns. One instance, is our latest safety marketing campaign centered on Consumer Safety: Marketing campaign Highlight: Driving Demand with Advertising Velocity Central and Consumer Safety Marketing campaign.

Count on to see extra featured campaigns with particulars on how entrepreneurs can faucet into step-by-step guides. Prepared-made advertising and marketing content material, and instruments.

At all times evolving – what’s subsequent in 2025

As talked about, suggestions pushes us to proceed streamlining and simplifying the expertise. What’s on the horizon in 2025?

Customized expertise: The objective is to ship a seamless digital demand engine the place companions can simply and rapidly discover – in 5 clicks or much less – the proper advertising and marketing asset, marketing campaign, or studying useful resource to co-market options with Cisco and ship a customized expertise to assist companions as they develop their enterprise in managed providers, SaaS, and amongst SMB clients.
AI: Think about for those who might seek the advice of an AI Professional whereas constructing your personal content material. What for those who might do full social media augmentation? And what for those who might use generative AI to construct campaigns, auto constructing of emails, touchdown pages, and workflow after which enable you take it by your subsequent greatest motion to activate with clients. These are just some options which might be on the close to horizon with MVC and AI.
Advertising Velocity Studying (MVL) – a simplified companion studying expertise will get even less complicated. Upcoming enhancements will additional empower companions to create efficient campaigns. Sources for co-marketing with Cisco will pace up marketing campaign adoption.

MV Reimagined Accomplice Activation Contest

Final week we formally launched our model new MV Reimagined Accomplice Activation contest, and we would like YOU to hitch the enjoyable! Unleash your “mad” advertising and marketing expertise and degree as much as change into a Cisco Advertising ‘High Activator’.

How do you take part and win? The competition runs till 10 January. Full and submit the competition kind right here and signal as much as take part and win an Apple iPad Air, a Samsung Good Projector, or a Meta Quest 3!

What we wish to see sooner or later:

The continuing evolution by no means stops. We wish to proceed to listen to from you – what works greatest however might be improved, what continues to be wanted, and so forth.