Audrey Hepburn and So Many Celebs Love This Hair Remedy

 In a world that’s full of of-the-moment developments and launches, there’s one thing to be undoubtedly revered a couple of product that has stood the take a look at of time for 50 years—and was made particularly for none apart from the enduring Audrey Hepburn.

Meet Philip Kingsley’s Elasticizer ($52), a deep-conditioning hair remedy that has a storied story to inform, in addition to a protracted checklist of celebs who completely like it.

“Our iconic Elasticizer was initially formulated by my father for Hollywood film star Audrey Hepburn,” shares Anabel Kingsley, model president and marketing consultant trichologist for Philip Kingsley. “She had visited him with distressed tresses from the toll of on-set styling and was in determined want of one thing to carry her strands again to well being.”

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The Historical past of the Elasticizer

Because the story goes, Hepburn and Kingsley labored in tandem to create the world’s first pre-shampoo hair remedy and the Elasticizer Deep Conditioning Remedy was born.

One other enjoyable truth: At their first assembly collectively, Kingsley didn’t know from Hepburn’s maiden identify that she was the identical girl he was taking into session that day. After laughing collectively concerning the realization, they turned shut mates from that time on.

“Audrey was so ecstatic about how effectively the Elasticizer was working along with her hair she even invited Philip to her newest movie premiere in 1976, saying ‘Elasticizer is miraculous.’” 

Whereas Anabel shares that it “took a bit to excellent the components,” when it was full, it was transformational.

“It was a strengthening moisturizing remedy that wasn’t going to weigh Hepburn’s hair down, as she had fairly positive hair,” she says. “They had been utilizing all these heavy lotions post-shampoo and her hair was simply flat. Audrey wished a product to get her hair in higher situation however give it extra physique and shine. So, he went straight to his laboratory in London’s East Finish and formulated Elasticizer only for her. She cherished it a lot, she ordered pots and pots to be despatched over to her house in Switzerland. Seeing its success, he launched it as a part of his haircare vary.”

 Again then, the Elasticizer got here as a concentrated paste in a pot. The consumer (together with Hepburn) would then combine with water at house. The model launched Elasticizer, pre-mixed, inside the retail vary in 1983. Hydrolyzed elastin, a protein that penetrates your hair shaft and will increase its elasticity with out weighing your hair down, was (and nonetheless is) the hero ingredient. Moisturizing castor oil , olive oil and glycerin are within the combine as effectively.

Who Makes use of the Elasticizer At the moment?

At the moment, one is bought each minute—1,921,479 items in 2023 to be precise—with modern-day movie star followers together with Anya Taylor Pleasure, Jessica Chastain, Georgia Might Jagger and Cate Blanchett, to call a quick few.

“With Philip Kingsley Elasticizer, I don’t even use it as directed,” Chastain has mentioned. “I take advantage of it possibly a pair occasions per week after I take a bathe. I’ll put it on the ends of my hair, twist my hair up right into a topknot, and fall asleep like that with moist hair. I by no means rinse it out; I simply preserve it in my hair in a single day. It’s all concerning the moisture, and I like what it does when it comes to giving me a bit little bit of shine. It’s a pure manner of protecting frizz at bay as effectively.”