Altering the Recreation for our Clients and Companions with One Cisco

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For forty years, prospects and companions alike have trusted Cisco to ship nice high quality and modern merchandise throughout our particular person enterprise areas of networking, safety, observability, and collaboration. The consequence: acknowledged market management throughout every. Nevertheless, what obtained us right here received’t get us there.

A New Day

In the present day is a brand new day and the expertise panorama has modified. Organizations not need to transact with a vendor to purchase merchandise. Slightly they need to have interaction with a strategic accomplice to purchase outcomes that can resolve their largest issues.

On this new day, we needed to requested ourselves, “how can we make 1+1 = 10 for Cisco, our companions, and our prospects?” The reply is a brand new strategic initiative that’s driving our go-to-market and firm technique: One Cisco.

What’s One Cisco

One Cisco is all about how networking, safety, observability, and collaboration – inclusive of Splunk – ship a set of three outcomes for our prospects within the AI period: powering AI-ready knowledge facilities, future-proofed workplaces, and digital resilience. Every of those outcomes are aligned to board stage priorities and creates important differentiation for Cisco and unimaginable development alternatives for our companions.

What to Count on

In the present day, we’re differentiating and simplifying the product and options we provide, bringing the ability of the complete Cisco product portfolio to our prospects and companions. We’re prioritizing the outcomes that matter most to our prospects, and which means better alternatives for our companions to have interaction on the highest ranges of the group. All in, this new go-to-market strategy will lead to each strategic worth to prospects and unimaginable development alternatives for our companions.