Beware the Return of 2000s Make-up


However this nostalgia of ours depends on cherry-picked recollections of the previous, stubbornly considered via rose-colored glasses. The superstar tradition we’re craving for is now not considered as moral. Actuality wasn’t so cool; on the top of their fame within the 2000s, the Olsen twins had just about no privateness, had been the butt of numerous inappropriately sexual jokes (don’t watch the Comedy Central Roast of Bob Saget, I urge you), and had been a tabloid goal for body-shaming. Although they haven’t spoken a lot about their selection to go away the leisure business, their staunch avoidance of the general public right now speaks volumes.

Usually talking, again then food plan tradition was rampant, mirrored by the ubiquity of weight-loss commercials, broad size-exclusion in style, and a media obsession with well-known girls’s our bodies. Consumerism amongst younger folks was itself an odd, aggressive interest whereby we roamed aimlessly round malls, praying we might sooner or later afford (or match into) a pair of Hollister denims. Racism, xenophobia, sexism, fatphobia, and ableism had been all default punchlines for mainstream comedians, who had been promoting out stadiums on world excursions.

A lot of these good and unhealthy vibes from the 2000s had been unquestionably tied to political turmoil, terrorism, and conflict, and the identical factor is going on in our widespread tradition now. It simply appears totally different as a result of expertise has superior a lot. Issues transfer sooner, certain, however the underlying reality stays: When politics fail to progress, so does our tradition. We simply have Ozempic as an alternative of Orlistat, Stanley cups as an alternative of the George Foreman Grill, and TikTok as an alternative of MySpace. These all function handy methods to distract us from the political injustices inside our authorities we see or hear about each single day.

Should you suppose that sounds slightly tin-foil-hat, I can’t blame you. To be clear, I don’t suppose the NSA is planting Ashley Olsen make-up tutorials on-line to brainwash society into complacency (however that will make an exciting sequel to my favourite film, 2001’s live-action Josie and the Pussycats). I simply suppose that, as the subsequent Trump administration approaches, now’s a greater time than ever to guage simply how a lot our nation’s politics inform our aesthetic traits—and simply how a lot energy these traits have to harm folks, whether or not they’re celebrities or on a regular basis folks. I’m not saying you’ll be able to’t put on smudgy, Olsen-twin-inspired eye make-up in any respect (you very nicely may even see me doing it a few times), however simply to do not forget that whereas the 2000s make-up is value romanticizing, the 2000s tradition very a lot will not be.



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