Keep in mind that ROTATE x H&M collaboration final 12 months that us Brits could not get our palms on? Effectively, the 2 manufacturers joined forces for a second time – this time together with the UK market, thank God – and if you happen to’re gearing up for social gathering season, you are going to need in.
Launching on the tenth October, the capsule assortment consists of 15 items which are spot on for any festive occasions you have bought lining your calendar. Assume: dramatic puff sleeves, rhinestones, metallic jacquards and zebra prints.
H&M
H&M
ROTATE was based again in 2018 by artistic administrators Jeanette Madsen and Thora Valdimars when the pair mirrored on the lacking gaps in their very own wardrobes and determined to behave on creating their dream silhouettes.
It is likely to be smaller than their standard designer collaborations – assume again to H&M x Rokh, H&M x Rabanne, H&M x Mugler and so forth – however ROTATE x H&M goes to be simply as mighty. ROTATE has change into a model synonymous with empowering social gathering items that take inspiration from Eighties shapes – one thing H&M can solely complement.
Talking on it, Jeanette and Thora stated they needed to keep up their retro-centric identification with “a return to the identical decade, seeking to our muses like Blondie, Michelle Pfeiffer and Princess Diana.”
H&M
The color palette of the line-up combines basic black and oxblood crimson (very on pattern for AW24) with vibrant bursts of pink, brilliant white and glowing silver. Even the denim designs have obtained a ROTATE therapy through metallic coatings in a “rejection of traditions” and encourages “confidence and boldness from the wearer,” they stated.
Ann-Sofie Johansson, head of design womenswear and inventive advisor at H&M agreed, including that Jeanette and Thora “have such a watch for joyful, refined design that makes folks be ok with themselves.” Precisely what you need this time of 12 months, actually.
Browse the 15 ROTATE x H&M collaboration assortment items beneath, and bookmark them forward of subsequent week’s launch. All the things will likely be out there on-line at hm.com and in choose shops (Kings Highway and Regent Avenue in London) from Thursday tenth October.
Save if you store the H&M x ROTATE collaboration assortment with these H&M low cost codes at checkout. For extra from GLAMOUR UK’s Senior Commerce Author Georgia Trodd, observe her on Instagram @georgiatrodd.
