Survey Says: Males Outspend Ladies on Aesthetic Remedies

It’s no secret that increasingly males are brazenly speaking about aesthetic remedies. And a brand new survey reveals the quantity spent is fairly important.

In keeping with new information from Guidepoint Qsight, males spent a median of eight p.c extra at medspas and cosmetic surgery clinics per go to than ladies final 12 months—to the typical tune of $1,678 on nonsurgical aesthetic remedies and merchandise, in comparison with $1,357 for girls.

On a per-visit foundation, males spent a median of $732, whereas ladies spent $524.

“I’m positively seeing extra males are available now than after I first began training,” says Phoenix, AZ dermatologist Dr. Karan Lal. “Largely, males are available and inform me they need to look much less mad. For that, the very best remedy is a neuromodulator.”

Dr. Lal can also be seeing quite a lot of male sufferers with sun-damage in his desert-located workplace. “For that, we use BBL,” he says. “Lastly, I’ve quite a lot of male sufferers coming in for sunken temples, which we deal with with filler.”

What’s extra, the information discovered that, over the previous few years, annual per-patient spending has grown quicker amongst males than ladies. Since 2017, per-patient spending amongst males has elevated by a median of seven p.c per 12 months. Per-patient spending amongst ladies has grown by a median of three p.c per 12 months.

As excpected, skincare has additionally seen a surge. On common, males spent $142 per go to on professional-grade skin-care merchandise, up from $133 in 2022 and $120 in 2021. Ladies spent round $150 per go to on professional-grade skin-care merchandise in 2023.

Weight-loss remedies are additionally proving fashionable with males. Within the 2024 year-to-date, they’ve accounted for 17 p.c of nonsurgical aesthetics spending by males, up from 13 p.c in 2023 and 5 p.c in 2022. This improve has been largely pushed by the continued surge in semaglutide prescriptions.