This Is Precisely How a Product Turns into an Attract Better of Magnificence Winner

There may be a lot debate within the magnificence business over the time period “clear,” so we got here up with our personal standards, vetted by dermatologists, toxicologists, and beauty chemists. Merchandise that meet our commonplace are formulated with out: parabens, phthalates, sodium lauryl sulfate and sodium laureth sulfate, cyclic silicones, aluminum salts, hydroquinone, triclosan, talc, mineral oil, petrolatum, formaldehyde, toluene, microbeads, and chemical sunscreen filters (oxybenzone, avobenzone, and octinoxate).

Mid-Spring

After a lot testing, deliberation, vetting, and re-testing, our 2024 Better of Magnificence winner record is finalized! The record first will get shared via a teamwide e-mail, at which level everybody pauses their work to browse the winners and see if their favorites made the lower.

Finish of Spring

Yay! But additionally, shh!

We attain out to representatives of the profitable manufacturers to share the thrilling information of their win— in addition they get an official letter from Attract editor-in-chief Jessica Merciless, adopted by a reminder to maintain the information below wraps till it is time to share the record publicly.

Summer season

It is a dash to the end line!

The work would not cease right here, although. We shift gears from testing to creating all of the content material wanted to share and amplify award outcomes, together with the touchdown web page, social media posts, and our special-edition Attract Better of Magnificence print journal.

Finish of September

It’s all been main as much as this…

In the end we’re in a position to share our present Better of Magnificence winners with the world! The location is reside, the social posts are pushed out, and each editor breathes a quick sigh of aid. However, as you will have guessed, we’re not performed but.

October 19

Time to social gathering!

Amid the busyness of placing collectively the awards, some group members have additionally been planning Better of Magnificence: The Dwell Occasion! That is an annual occasion throughout which we showcase the awards with professional panelists and sweetness therapies from our favourite manufacturers (equivalent to stress-free hand massages supplied by Dove or cute manis from Kiss). And also you’re invited! Collectively, all of us collect to rejoice one other profitable yr of the Attract Better of Magnificence Awards.

By the point you are studying this, we have in all probability already despatched out submission varieties for subsequent yr. So it begins once more!

Uncover the 2024 Better of Magnificence Winners:

Now, watch us check our Attract 2024 Better of Magnificence winners: