The ‘very demure, very conscious’ TikTok pattern, defined

Now and again, a brand new phrase explodes on TikTok. All of the sudden, it is all anybody can say. Effectively, a brand new phrase has entered the chat. Introducing “very demure,” usually adopted by “very conscious.”

Okay, so what’s going on right here, why is everybody on TikTok instantly so “demure?” Sure, demure means “reserved, modest, and shy,” however, no, this is not a Bridgerton-inspired or trad spouse-coded pattern selling ladylike behaviour. It is… nicely… only a foolish joke.

What’s the ‘very demure, very conscious’ TikTok pattern?

The phrase was coined by TikToker Joolie Lebron who first used the phrase in a satirical video about office magnificence etiquette, that really useful being “demure and modest and respectful on the office.”

“I don’t do an excessive amount of, I’m very conscious whereas I’m at work,” Lebron stated of her office look. “See how I look very presentable? The best way I got here to the interview is the way in which I’m going to the job.”

After the video took off, Lebron leant into the joke, making being “demure” her entire schtick. There are movies of her thanking her resort employees demurely, queuing for a aircraft demurely, exiting a aircraft demurely and “doing her midnight munchies” very demurely, very mindfully.

Loads of different TikTokers have leapt on the pattern. “Mattress rotting, however make it demure,” wrote one.

One other showcased how pouring wine right into a glass is “very demure, very conscious,” whereas others took to consuming doughnuts:

Is there some deep which means to all of this demure mindfulness? Fortunately, no. It is foolish, it is enjoyable — on the very most, it’s maybe a figuring out satirical touch upon some TikTok influencers’ lack of ability to do something with out highlighting how they’re doing it.

As Lebron has reminded us all, generally, we simply have to let ladies dwell with out telling them to be demure or conscious or cutesy. Is that this the pattern that lastly manages to seize the distinctive state of mind mush we get from countless TikTok traits? It simply may be.