Why This Hair Device Is Value All of the Hype

In 2018, there was one air-styling machine in the marketplace powered by the Coanda impact: the Dyson Airwrap. (As an apart, I can’t imagine that was six years in the past!) Now there are others; every of which is placing its personal stamp on the class, whether or not it’s with a brand new design, equipment, worth level or a mixture of all three. The T3 Aire 360 is the most recent to hitch the group, and I had an opportunity to speak all about it with the model’s cofounder Julie Chung. Right here’s what I like about it and what makes it stand other than the remainder.

The T3 Backstory

Chung began the model along with her husband 20 years in the past. The 2 had been dwelling in San Francisco—he was in finance, however grew up in a hairdresser household. “He observed I used to be obsessive about vogue and sweetness, however I used to be at all times at a loss with my hair. The standard of my hair instruments weren’t nice, so he truly constructed me a hairdryer. He had contacts as a result of he knew the salon world. We quickly realized there was no premium magnificence instrument for ladies that was simple to make use of at residence.”

Chung tells me she has actually coarse, thick hair, and she or he was stunned at how nicely the dryer he made labored. “My hair dried actually quick, it was easy and delicate, and the dryer was actually calm,” she explains. “I mentioned, ‘I feel we now have one thing right here.’ So we began the corporate whereas we had been courting. We made our dryer look lovely as a substitute of like an influence instrument, nevertheless it was nonetheless technologically superior.” Quick-forward twenty years, and the model’s new Aire 360 combines all of the know-how from its different merchandise into one.

How the T3 Aire 360 Is Completely different

Chung admits she wasn’t positive the place the air-styling class was headed when it debuted 5 years in the past. “We sat again and watched it, after which we discovered that there are some actual advantages to the benefit of styling to realize a blowout curl,” she says. “That is very completely different than a curling iron curl—it’s a volumized curl. The one problem with the opposite merchandise in the marketplace was that there have been a number of social media hacks. I used to be seeing hashtags like ‘that is how I get it to work,’ and many others. That’s after we knew we wanted to create a Coanda air styler that basically holds a curl. It made sense to enter the class if we might make one thing that was an enchancment, in our opinion, and actually delivered.”

BUY NOW – $299

This new package features a base and 4 attachments: a dryer for rough-drying, the model’s beloved Airebrush attachment to easy, and two ceramic barrels to twist. That is additionally a little bit of a streamlined method in comparison with different comparable kits which have double the variety of attachments. “We are going to come out with loads of attachments in a while, however I don’t need anybody shopping for attachments till they really feel actually comfy with the bottom,” says Chung. “Girls additionally need simplicity with their hair care. It’s a lot completely different than 12-step routines in skincare.”

In comparison with the Airwrap particularly, I observed the size and width of the barrels are barely completely different. After I requested Chung, she mentioned there’s a distinction of a pair centimeters. To me, this didn’t have an effect on the operate or outcomes. Nonetheless, “it’s additionally 20 % lighter,” Chung says. This I additionally observed, and I’m an enormous fan of lighter-weight hair instruments! Let me additionally give a shout-out to T3 concerning the shade of the Aire 360. The blush pink is female, luxe and delicate (the model additionally simply launched a white model). “I like this pink as a result of it’s form of a neutral-y pink,” Chung says. “Girls need lovely gadgets.”

The value factors are additionally completely different: Aire 360 is $299; Shark Magnificence’s FlexStyle is $299; BondiBoost’s Everlast AirStyler is $188; and Dyson’s Airwrap Full is $599.

The Good thing about Two Curling Barrels

My first query for Chung was concerning the choice to launch with two barrels versus one (you need to swap them to curl your hair in several instructions). That is additionally the query most individuals have requested T3 on social media, Chung tells me. A legitimate query, as everyone knows Dyson launched an up to date model of its Airwrap in 2022 to incorporate a single barrel that rotates each instructions. Nonetheless, BondiBoost and Shark Magnificence even have air-stylers with two barrels.

“We studied the one barrel versus two fairly a bit and did a number of comparisons,” says Chung. “The fact is that utilizing two barrels wraps the hair higher, and also you want it to be tighter to get a greater curl. We additionally present in our focus teams that almost all customers modified the barrels simply as soon as. So it’s not like click on, click on, click on and also you’re altering all of it time. If we are able to discover a approach to have it swap and wrap the best way it does, then positive. We’re continually evolving our merchandise, so who is aware of. For now, the Aire 360 is much superior and wraps the hair tighter than the rest in the marketplace.”

The Storage Bag Is a Massive Plus

Not like different air-styling kits, the T3 Aire 360 comes with an elegant, pale pink, heat-resistant, drawstring storage bag. It accommodates separate pockets for every attachment, and assume it’s going to be an enormous draw for individuals deciding between these stylers in the marketplace. I find it irresistible for storage, but additionally journey. If you’re tight on area (I see you New York Metropolis pals), you possibly can hold the bag in your over-the-door organizer, or any hook for that matter. I like that it’s additionally heat-resistant, so you possibly can throw your instruments in whenever you’re performed and be in your method. Personally, this at all times occurs once I have to do my hair, however I even have to take a look at of my resort room in half-hour. No have to stress with this package.

“The bag was truly created after a dialog I had with my buddy Ashley,” Chung says. “She mentioned, ‘I like my different machine, however I purchased a bag on Amazon to retailer it in. I’ve to have the ability to journey with it, and you need to make it squishable Julie, so I can squeeze it in my suitcase.’ So, our bag is in response to actually listening to ladies and giving them what they’re asking for. Each little element is so necessary to me. We eat, sleep and breathe hair. We’ve by no means performed the rest.”