Tower 28 Simply Added a Delicate Pores and skin-Pleasant Cleanser to Its Viral SOS Line

Merchandise with small but considerate particulars make my Virgo placements sing. Straightforward-to-use packaging? It’ll get me. SPF-infused all the things? How might I say no. I’d take into account myself a considerably busy individual, and between managing work, friendships, exercises, and a boyfriend, I favor easy but efficient magnificence merchandise which might be—most significantly—intentional and diligent. (Boring, possibly, however a pleasant scent doesn’t wow me like clear pores and skin does.) Tower28 is a model I’ve at all times appeared to for merchandise that do the job with out a number of fuss, and the model’s latest SOS Day by day Balancing Gel Cleanser is simply one other star in its already spectacular lineup.

A cleanser is a straight-to-the-point product, and also you’ve doubtless heard all there’s to know: It’s the primary essential step of any skincare routine, it may well have an effect on your pores and skin’s barrier, and it’s the important thing to wholesome, glowing pores and skin. Even non-skincare fanatics know the importance of selecting the best cleanser for his or her pores and skin sort and the function it performs of their skin-health journey. Tower28’s newest launch is an extension of their SOS (Save Our Pores and skin) line, and prioritizes soothing, replenishing, and cleaning the pores and skin in a single fell swoop (it additionally claims to take away make-up in a single wash). 

Forward of the launch, there have been 1,000 folks on the waitlist to get their fingers on the cleanser, and after attempting it for myself, I perceive why. Forward, Amy Liu, founder and CEO of Tower 28, fills us in on the launch, plus my trustworthy evaluate.

The Inspiration 

Tower 28’s SOS Rescue Spray, a hypochlorous acid toner therapy, first put the model’s SOS assortment on the map. The antibacterial and anti inflammatory spray claims to cut back redness and soothe irritation in a single spritz, which is why it’s one among its buzziest merchandise. Different SOS merchandise embrace the Restoration Cream, Rescue Serum, LipSoftie Lip Therapy, and now, the SOS Day by day Balancing Gel Cleanser.

“Our objective has at all times been to create an entire SOS skincare routine that even probably the most delicate pores and skin varieties would really feel protected utilizing,” Liu tells Byrdie. “As an eczema sufferer, I used to be annoyed that light cleansers is perhaps light—however they didn’t work! That is actually a make-up cleanser for make-up and sunscreen wearers as a result of it actually does successfully work, with out stripping the pores and skin.” 

Virtually each skincare and make-up product—from moisturizers to face masks and even foundations—consists of some kind of energetic, be it vitamin C or AHAs. Liu saved this in thoughts when formulating the SOS line, significantly the cleanser, with a components that wouldn’t additional irritate the pores and skin. To not point out, every product within the assortment has a Seal of Acceptance by the Nationwide Eczema Affiliation.

The Method

The place some light formulation might be too light, Tower28’s is “deliberately fundamental” with an emphasis on washing away impurities and leaving the pores and skin comfy. “After quite a few iterations, we lastly landed on this soap-free, fragrance-free, pH-balanced gel components that’s light sufficient for each day and evening use,” Liu says. In case you aren’t acquainted, pH balancing formulation convey the pores and skin again to its common pH ranges—a 4.7 and 5.75—after sporting make-up all day can throw it off observe, affecting the pores and skin barrier. Ingredient call-outs embrace 100% pure aloe vera and oat extract which assist to lock in moisture and soothe the pores and skin. The cleanser can be clinically examined, ophthalmologist-tested (a plus for contact wearers like myself), and dermatologist-approved. 

The significance of double-cleansing could also be high of thoughts, however the SOS Day by day Balancing Gel Cleanser helps get rid of that step out of your routine by eradicating make-up whereas concurrently cleansing the pores and skin. You’ll be able to, nonetheless, nonetheless double-cleanse with the wash in the event you’d like. “You’ll be able to completely use it to double cleanse (particularly in the event you like to start out with an oil or balm),” Liu says, “Nevertheless it was formulated to softly take away even probably the most cussed make-up, SPF, oils, and grime without having the additional cleanse.” 

“Certainly one of our best-selling merchandise is our MakeWaves Mascara and we knew it needed to take off our mascara and others with none itching, stinging, or burning (in a shopper check, 94% confirmed it didn’t trigger any eye irritation) Liu mentioned. “Along with this, we needed to include important minerals and electrolytes, together with zinc, copper, and magnesium, to replenish your pores and skin and keep away from that tightness post-cleanse.” 

The SOS skincare lineup added one other piece to the puzzle. The model recommends beginning with the cleanser, spritzing the spray, including the serum, then moisturizer, and ending with the lip therapy.

My Assessment

I have a tendency to achieve for light, no-fuss cleansers, so I used to be excited to do this one out. The cylinder pump packaging feels distinctive for a face wash, and the components itself could be very liquid-y. Slightly goes a great distance—it creates a pleasant lather, and I can verify it eliminated all my make-up in a single go and left my face feeling brand-new.