Marketing campaign Highlight: Driving Demand with Advertising and marketing Velocity Central and Person Safety Marketing campaign

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Advertising and marketing Velocity Central (MVC) is Cisco’s data-driven demand technology platform created by entrepreneurs for entrepreneurs. Our companions use MVC to study, construct their model, launch campaigns, monitor outcomes and turn into world-class entrepreneurs.

For the previous decade, MVC has supplied our associate advertising and marketing professionals with curated campaigns for in the present day’s largest alternatives. This month’s highlight marketing campaign is on finish person safety with Cisco Person Safety Suite.

The Person Safety Problem

One of many principal challenges dealing with organizations in the present day is identity-based assaults. Dangerous actors are utilizing a variety of methods, from phishing and social engineering to provide chain assaults, enterprise e mail compromise, and extra. For a lot of of those assaults, it might take a cybersecurity professional to identify the purple flags. This has turn into a serious drawback for organizations. Talos, Cisco’s Risk Intelligence Group, discovered that 80% of breaches had been brought on by concentrating on customers.

Person Safety is a scorching matter, and one many safety patrons have been grappling with. Every time a brand new risk emerges, a brand new answer involves the market to guard in opposition to that risk. The truth is, massive enterprises have, on common, 76 safety merchandise. That is resulting in product complexity for safety and IT groups and organizations wish to simplify.

That is the place Cisco, together with our companions, can present a holistic method to defending customers.

Cisco has investigated and researched this drawback and after we requested safety patrons what their high concern is, they stated again and again that product complexity is the foundation of the problem. So somewhat than proceed the vendor-by-vendor method, we requested if these identical patrons would think about a collection to save lots of time managing merchandise, to make it simpler to deploy merchandise, and lower your expenses.

With the Cisco Person Safety Suite, we provide a brand new method to defending customers and solely Cisco has the size and community to tell our merchandise to higher defend our clients. With over 300,000 clients and over 550 billion safety occasions per day, we see loads. We’re utilizing this info to higher defend our customers so we all know which malicious websites we should always block, which IP addresses dangerous actors are utilizing, or what behavioral indicators ought to set off sure alerts.

Cisco Person Safety Suite

The Cisco Person Safety Suite gives a simplified, built-in person expertise. Person safety gives higher efficacy by way of an built-in roadmap, complete safety, and incorporates AI to rework administration and safe outcomes.

Merchandise work collectively and supply clients with:

Higher experiences: allows your clients to be productive at their job with safe, seamless entry to all assets
Higher economics: Work with one vendor to supply the breadth of options to guard your customers – which means one contact, one contract, and one renewal.
Higher efficacy: enhance your clients’ safety posture, decrease their dangers, and maintain their delicate info secure.

Cisco Person Safety Suite gives our companions with:

Consolidating cybersecurity options below one vendor to simplify subscription administration for companions
Increasing the chance into an Enterprise Settlement (EA), making it far more tough for aggressive safety suppliers to displace incumbency
Collaborating with our clients as a trusted advisor and assist clients on their person safety journey
Enhancing effectivity and saving clients cash, whereas offering a precious enterprise final result

Drive demand and pipeline with Advertising and marketing Velocity Central

Do you know that companions who use Advertising and marketing Velocity Central (MVC) generate 4 instances extra pipeline than those that don’t? As a profit for being a Cisco registered associate, you may generate extra pipeline and bookings by activating the Person Safety marketing campaign on Advertising and marketing Velocity Central.

MVC accelerates your time to market with ready-to-use content material, customizable campaigns together with e mail and social copy, photos, logos, and shareable content material to drive buyer engagement.

To optimize your advertising and marketing campaigns, MVC additionally gives companies resembling:

Co-branding: present your credibility by downloading and utilizing your Cisco partnership emblem by way of emblem builder
Customization: set your self aside by choosing a ready-to-go marketing campaign, edit it and select from the various photos in our library
Account-Based mostly Focusing on: add and handle your record of contacts in a single single place whereas monitoring marketing campaign engagement by way of a lead-scoring methodology
Full-Service Actions: rent a third-party advertising and marketing company that will help you get hold of even higher outcomes and use your Cisco advertising and marketing funds, or your personal funds