10 Hair Manufacturers Our Readers Use Most, By the Numbers

Hair-care routines are deeply private—from specializing in hair development to sustaining scalp care, all of us have our priorities. And whereas our routines could differ, everybody has that go-to model they swear by. In a current survey of over 1,500 NewBeauty readers,* we found which luxurious hair-care manufacturers are successful devoted followers and common spots on bathe cabinets in every single place.

Olaplex emerged because the clear chief in luxurious hair-care amongst readers, with 36.6 % of respondents at the moment utilizing the model. “The bond-building expertise actually reworked my broken hair,” shared one 45-year-old reader.

Residing Proof secured second place, with 28.8 % of respondents incorporating it into their hair-care routines. One 50-year-old reader describes the science-focused model aptly: “Technically superior hair merchandise that over ship on their guarantees.”

Moroccanoil follows intently at 24.9 %, with readers notably praising its signature argan oil–infused formulations. One 58-year-old consumer raved that the model makes hair “simpler to handle, helps with frizz,” and helps it “look shiny and more healthy.”

The posh hair-care panorama is additional outlined by OUAI and Oribe, utilized by 24.1 % and 21.6 % of respondents, respectively. Kérastase and Redken share related recognition, every capturing about 21 % of present customers.

Notably, K18, a comparatively newer model, has already captured 19.7 % of present customers, suggesting rising shopper curiosity in progressive bond-building hair therapies. “K18 has helped me restore harm attributable to over processing executed to my hair over time with out stripping colour. It’s a staple in my routine,” shares a 41-year-old reader.

In the meantime, established manufacturers Aveda and Pureology spherical out the highest ten, with 14.9 % and 12.9 % of present customers, respectively. Did your go-to hair model make the reduce?

*Supply: BeautyEngine Superior Analysis, 2024